Intro

Before you start sending promotional emails, you have to make sure you received consent to do so. If we are talking about consent, the big trending question pops up: do you go for single opt-in or double-opt in? Spoiler alert: go for double-opt in. What is the difference between single opt-in and double opt-in? Let’s …

Single opt-in or double opt-in from a legal perspective Read More »

So you want to get started with Better Email Marketing. One of the most important things to understand about email is that just because you have someone’s email address doesn’t mean you have permission to send marketing emails. The inbox is a private one-to-one channel. Email marketing is a private conversation. To have a private …

What are you doing here!? Read More »