Content

Accessibility and Email

Accessibility and Email The aim of all the emails we send is to get people to read them and take action. So don’t deliberately hide your content from up to 20% of your audience – in the UK anyway! 1 in 5 people have some kind of accessibility issue, not including temporary accessibility issues, imagine …

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Avoiding the Spam Folder

Avoiding the Spam Folder Orchestrating the most beautiful campaigns will not put a dent in your problem if everything arrives in the “spam folder”. You might not even realise it, but your emails are only as good as your reputation. Sending out amazing campaigns but yielding no results? How sure are you that your email …

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Stay in the Lab

Stay in the Lab: Testing as a Practice My mother loves to tell a story about going to a fancy dinner with her brother – he was so excited to treat everyone and ordered a bottle of expensive wine. The waiter poured a bit for him to taste, and my uncle looked at him, quizzically: …

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