KPIs of Success In my prior article about testing , I mentioned that one of the latter stages of that process is measurement and reporting. Setting goals for your program is imperative – you work hard to develop an exceptional experience for your audience, resulting in loyalty and advocacy. But if you aren’t establishing and …
Stay in the Lab: Testing as a Practice My mother loves to tell a story about going to a fancy dinner with her brother – he was so excited to treat everyone and ordered a bottle of expensive wine. The waiter poured a bit for him to taste, and my uncle looked at him, quizzically: …
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