Inactive subscribers in your lists are not only wasting your money but they are affecting your deliverability, which in return will make your emails land in junk/spam or nowhere at all. Imagine all the effort you are putting into your marketing, strategy & content, just so that no one can see it! Inactive subscribers in …
Guess what I do the most as a deliverability specialist! Read More »
Authenticate Your Domain Authentication is the little secret ESPs don’t talk about to businesses when selling their email marketing tools. They show you a really cool jazzy email editor with fun design features. They sell a secure, well-organized CRM to save all your subscribers. But they don’t explain to you that you need a bit …
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