Apple announced Mail Privacy Protection at the June 2021 WWDC —What you need to know. What we know now: The default iOS15 Beta setting for Mail Privacy Protection (MPP) looks like this: When we tested this setting using both Mailchimp & Sensorpro platforms, the setting triggers an open metric with an IP address from Cupertino even …
Why is this 1925 US School of Music advert regarded as one of the best all-time advertisements? The creator, John Caples understood that words mattered when determining whether a mailer was opened or not, and ultimately whether the direct mail campaign was successful or not. His approach, and his thinking changed the power of words …
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