Content

Words matter

Why is this 1925 US School of Music advert regarded as one of the best all-time advertisements? The creator, John Caples understood that words mattered when determining whether a mailer was opened or not, and ultimately whether the direct mail campaign was successful or not. His approach, and his thinking changed the power of words …

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Get noticed in the inbox

Get Noticed In The Inbox When you have worked on gaining the best subscribers, set up the segmentation and personalisation, what’s next? Getting that design and email looking as good as your website! You hear a lot of developers talking about how emails are stuck in the 90s, but we can do some amazing things …

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Inside out your emails

One of the best ways to engage your readers is to inside out your emails. Erm, Nikki, what are you talking about? Inside out my emails??? Well, often when writing emails, we bury the lede. We write in chronological order. Or explain things sequentially. Which is… kinda boring. And “boring” = readers who can’t get …

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It’s kind of a big deal

Email as Part of a Bigger Strategy “For customers to appreciate your email efforts, your messaging must be meaningful to them.” Email should have a significant role to play within your overall marketing efforts, and form an important part of your communication strategy. Taking the time to formulate a strategic plan specific to your email …

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