John Walsh is a digital fundraising specialist and founder at Nonprofit Campaign Lab. He has worked in nonprofits for over five years, where he began as a social media manager and eventually moved into email marketing. John fell in love with email marketing because of its real-time interaction, data analysis, and impact on communication. He returned to school to study digital marketing and focused on email marketing as his preferred channel. At his previous nonprofit, John worked to make email marketing more than just a tool in the toolbox, but a real communication channel with constant conversation. Join us as we take a deep dive into the world of email marketing for non-profits, and John shares his best practices to help non-profits maximize the impact of their email marketing efforts.