30 Days to Better Email
A few years back I asked some of the sharpest people in email and SMS to each take one thing they know cold and explain it simply. The result is this 30-part course: permission and deliverability, subject lines and preheaders, automations, testing, and the metrics that prove it all worked. You've just taken a big step toward better engagement and ROI. Work through it in order, or jump to what you need.
Meet the experts
16 guest contributors, hosted by .
The course
All 30 days, in order.
- Day 2 Permission Hillel
- Day 3 Single Opt-in vs. Double Opt-in Dionne Chan
- Day 4 Global Email Marketing Laws Dionne Chan
- Day 5 Growing Your List Properly Ciera
- Day 6 Popups That Convert Pawel Lawrowski
- Day 7 Authenticate Your Domain Yanna Torry
- Day 8 Transactional Email Opportunities Tom
- Day 9 Welcome Emails Tom
- Day 10 Do Spam Words Matter? Pierre Pignault
- Day 11 Intro to Subject Lines Hillel
- Day 12 Preheaders Ciera
- Day 13 How to Come Up With Email Ideas Nikki
- Day 14 Email as Part of a Bigger Strategy Bex Highfield
- Day 15 Hooking Your Reader Nikki
- Day 16 Get Noticed in the Inbox Jay Oram
- Day 17 Words Matter Chris Byrne
- Day 18 Personalization Hillel
- Day 19 Crucial Automations Barbara de Jong
- Day 20 Writing Emails That Drive Connection Jackie Bebenroth
- Day 21 Don't Buy Lists Teresa Anne Smith
- Day 22 Stay in the Lab: Testing as a Practice Liz McLemore
- Day 23 Email Deliverability Tools Pierre Pignault
- Day 24 What Bounces Tell You Radek Kaczyński
- Day 25 Inactive Subscribers Yanna Torry
- Day 26 Apple Mail Privacy Protection Chris Byrne
- Day 27 Avoiding the Spam Folder Jacco Koppes
- Day 28 Unsubscribe vs. Spam Complaints Jacco Koppes
- Day 29 Accessibility and Email Jay Oram
- Day 30 Measuring Success: KPIs Liz McLemore