Inactive Subscribers
By Yanna Torry · Email Ventures
Inactive subscribers in your lists are not only wasting your money but they are affecting your deliverability, which in return will make your emails land in junk/spam or nowhere at all. Imagine all the effort you are putting into your marketing, strategy & content, just so that no one can see it!
Inactive subscribers in email work the same way unengaged followers on Instagram do. If you post interesting pictures that everyone likes/comments, the feed will show your picture longer and with a wider audience. If you do the opposite, some close friends might see it, but it will disappear from the feed pretty fast.
It is not a very known fact, but inboxes can do the same to your brand and you. So even if you don’t believe me or feel pain in your heart … you just HAVE to rethink how you email your unengaged subscribers… if at all. Or else your deliverability will go straight down the drain.
And all #emailGeeks will tell you: “I told you so. Whyyyyyy didn’t you listen. Now we have to fix it instead of focusing on making more dough with email… tsk tsk tsk”