Since the beginning of their existence, spam filters have been relying on content analysis to classify the email traffic that they received. This type of analysis is referred to as “Bayesian Filter”. Spam Assassin still heavily uses bayesian filtering (insert picture) and will give a probably out of 100 that your email is indeed spam. …
Do spam words really matter when writing your email? Read More »
Authenticate Your Domain Authentication is the little secret ESPs don’t talk about to businesses when selling their email marketing tools. They show you a really cool jazzy email editor with fun design features. They sell a secure, well-organized CRM to save all your subscribers. But they don’t explain to you that you need a bit …
Popups are the #1 tool to generate leads and grow subscribers. That’s a fact, so 60% of e-commerce brands are using them. Because who wouldn’t want to generate leads non-stop? But there are a lot of annoying popups out there. They come from businesses whose marketing strategies are as bad as a New England’s freezing …
A Bit Late For A Warm Welcome, But Hear Me Out Hillel’s done a great job on this series, don’t you think? His welcome email – absolutely sababa! If you Google sababa, you’ll learn that it’s used to show enthusiasm or happiness. And, if you remember my prior email in this series, you’ll remember that …
Work Some Magic ✨ on the Emails Everyone Wants Ever wondered why order confirmations look the way they look, Hillel? Probably not… It sounds like a me-thing. But order confirmations, and other transactional emails, tell A LOT about the brand behind it. You’ve signed up to this series, probably because you know some stuff about …
Grow Your Email List the Right Way Proper list growth is critical to having a highly engaged and profitable email program. Most email programs should drive 20% to 30% of a company’s revenue, and a key component of that is having the right people in your list. You could have a list of 1 million …
Global Email Marketing Laws: A Quick Recap Email marketers are required to comply with many different email marketing laws. This can be overwhelming and even inevitable to forget some of them. Which law or regulation is applicable to which country when it concerns email marketing? To make it easier to find these email marketing laws …
Before you start sending promotional emails, you have to make sure you received consent to do so. If we are talking about consent, the big trending question pops up: do you go for single opt-in or double-opt in? Spoiler alert: go for double-opt in. What is the difference between single opt-in and double opt-in? Let’s …
Single opt-in or double opt-in from a legal perspective Read More »
So you want to get started with Better Email Marketing. One of the most important things to understand about email is that just because you have someone’s email address doesn’t mean you have permission to send marketing emails. The inbox is a private one-to-one channel. Email marketing is a private conversation. To have a private …
I love Klaviyo. I do. It’s an incredible platform that can do amazing things for an e-commerce business. But if you’re on Klaviyo, and the numbers aren’t justifying the costs. Of course, you can hire an email marketer like me who can help you use Klaviyo to get better results, but another option exists. Omnisend is …
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