The golden rule of content marketing is simple, yet so many brands seem to forget it in the rush to convert a sale. You must give value to your audiences before you can extract value. Sure, “value” can come in the form of discounts, but if that’s the only value you offer, buyers will be …
To automate or not to automate, that’s the question Or… question? You know the only right answer is to automate, right ? Welcome. It’s really cool that you have signed up for Hillel’s 30 Days to Better Email series. Today we talk about *drum roll* automation. In my opinion, one of the most exciting aspects …
As I write about personalization, I’m thinking, “What do I know about YOU?” That is the key to good personalization in email marketing. So, continuing with that example, you signed up and paid your hard-earned cash to receive 30 powerful email marketing Tips from 17 email marketing experts to help you achieve better results with …
Why is this 1925 US School of Music advert regarded as one of the best all-time advertisements? The creator, John Caples understood that words mattered when determining whether a mailer was opened or not, and ultimately whether the direct mail campaign was successful or not. His approach, and his thinking changed the power of words …
Get Noticed In The Inbox When you have worked on gaining the best subscribers, set up the segmentation and personalisation, what’s next? Getting that design and email looking as good as your website! You hear a lot of developers talking about how emails are stuck in the 90s, but we can do some amazing things …
One of the best ways to engage your readers is to inside out your emails. Erm, Nikki, what are you talking about? Inside out my emails??? Well, often when writing emails, we bury the lede. We write in chronological order. Or explain things sequentially. Which is… kinda boring. And “boring” = readers who can’t get …
Email as Part of a Bigger Strategy “For customers to appreciate your email efforts, your messaging must be meaningful to them.” Email should have a significant role to play within your overall marketing efforts, and form an important part of your communication strategy. Taking the time to formulate a strategic plan specific to your email …
Guess the 2nd most frequent question I get about writing emails. (The first is “How often should I send emails?”.) I’ll wait. Got your answer? 3…. 2… 1… “How do you come up with email ideas?” (Did you guess right?) As with most creative work, ideas come a little bit through lightning strikes. And a …
Pre-headers – The Subject Lines Best Friend When you create an email, you have three tools you can use to encourage people to open your email. Sender/From Name Subject Line Pre-header text (or preview text) Space is limited in the inbox, so catching the recipient’s eye and encouraging them to open as soon as they …
Welcome back to 30 Days to Better Email. I hope you’ve been learning a ton, and you’re able to use the knowledge gained to become better email marketers. Today we’re going to talk about Subject Lines. Subject lines are your attention grabbers. However, something can be even more attention-grabbing than the Subject Line, and that …
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