KPIs of Success In my prior article about testing , I mentioned that one of the latter stages of that process is measurement and reporting. Setting goals for your program is imperative – you work hard to develop an exceptional experience for your audience, resulting in loyalty and advocacy. But if you aren’t establishing and …
Accessibility and Email The aim of all the emails we send is to get people to read them and take action. So don’t deliberately hide your content from up to 20% of your audience – in the UK anyway! 1 in 5 people have some kind of accessibility issue, not including temporary accessibility issues, imagine …
Unsubscribe vs Spam Complaints: Which is worse? Have the results of your email campaigns ever been overshadowed by questions raised regarding the number of unsubscribes? Or has anyone ever expressed their worries to you regarding the ‘Spam complaint’ rates (or should they have)? In case you’re not too sure how to interpret or explain the …
Avoiding the Spam Folder Orchestrating the most beautiful campaigns will not put a dent in your problem if everything arrives in the “spam folder”. You might not even realise it, but your emails are only as good as your reputation. Sending out amazing campaigns but yielding no results? How sure are you that your email …
Apple announced Mail Privacy Protection at the June 2021 WWDC —What you need to know. What we know now: The default iOS15 Beta setting for Mail Privacy Protection (MPP) looks like this: When we tested this setting using both Mailchimp & Sensorpro platforms, the setting triggers an open metric with an IP address from Cupertino even …
Inactive subscribers in your lists are not only wasting your money but they are affecting your deliverability, which in return will make your emails land in junk/spam or nowhere at all. Imagine all the effort you are putting into your marketing, strategy & content, just so that no one can see it! Inactive subscribers in …
Guess what I do the most as a deliverability specialist! Read More »
I’m Radek from Bouncer, and am super excited to land in your mailbox as a part of the 30 Days to Better Email series. What an unbelievable pack of experts sharing awesome tips, right? I guess you have experienced, as anyone communicating with humans over email, a bounced email message, or two, or hundreds of …
💡What bounces can tell you about your reputation?🧐 Read More »
Have you ever wondered how to test your email deliverability properly? We have put together a small guide on the matter to help you navigate through the solutions available on the market. There are several kinds available depending on the feature offered: Authentication/alignment checks: These tools are usually suited to read your header, and tell …
Stay in the Lab: Testing as a Practice My mother loves to tell a story about going to a fancy dinner with her brother – he was so excited to treat everyone and ordered a bottle of expensive wine. The waiter poured a bit for him to taste, and my uncle looked at him, quizzically: …
Hi everyone, My name is Teresa and I am one of the customer success agents at SMTP2GO. I am delighted to be bringing this addition of ‘30 Days to Better Email’ on purchased mailing lists! I am going to get straight to the point! Do not, under any circumstance, purchase a mailing list. Why? You’ll …
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